Virtual world race
Rotary is an international organization and service club with the goal of bringing together business leaders to provide humanitarian service in their communities and to help promote peace and goodwill in the world.
One of its great projects is the fight against polio. Bout was hired to manage the digital channels and communication of a new sporting event in order to raise funds to vaccinate the remaining population against polio.
Creation and design of the brand's image
Being the first edition of the Rotary Polio Race, the first step was to develop a brand identity to achieve a strong and distinguished image, always associated with Rotary.
During the 4-month campaign prior to the race, a communication plan was implemented to capture the attention of participants worldwide.
Results after 2 months of work
Countries participated in the race.
Spanish cities participated in the race.
Rotary teams from around the world supported the cause.
Followers gained organically in 4 months.
Users reached organically in 4 months.